Staying on Top of your Social Media Reviews
Every restaurant will have some negative reviews; it’s just the business that we are in. I am sure that you speak to many happy guests every day. However, when someone is looking for somewhere to eat, either passing through on a road-trip or maybe even one of your neighbors, with information at our fingertips these days, they tend to look to the voice of the people [the new word of mouth] to find out what people really think and if they would go back. How does this work? It is imperative that you read, respond, and take action to correct any on-going and repetitive comments. You can’t just ignore these, and here is the reason: People look at your overall rating first and will consider which restaurant to choose starting at the top down, usually by price category and general location first. Then they take a look at the next 1-2 pages of comments and decide if they want to visit. Real people understand that not everybody will love you, and so t...